It is advisable that as a retail store owner, you are able to promote your store merchandise effectively to your customers. Retail display merchandisers are one of your key factors that you should consider because they are the store fixtures that hold your merchandise together. Whether these are clothing displays, sunglass displays, slatwall displays, hat displays or other point of purchase displays, they hold your products and arrange them accordingly.
There are numerous items in shopping centers who are competing for attention from customers. Retailers must find creative methods to make their products stand out from the others in order to boost brand sales. You can use POP retail displays to market your items.
There are three main categories of retail store fixtures:
1.Floor Stands are retail displays, which can be placed anywhere on the retail floor and host a variety of product categories. It is the most often deployed display type, because it can withstand a huge amount of product weight for a very long time.
2.Counter retail displays are put on tables and counters where space is really limited. They often entice impulsive shoppers to buy items while waiting to check out.
3.Retail signs have a high impact on product branding and are often combined with retail displays to emphasize a products feature. Some of very simple but highly effective merchandising solutions can be little more than an eye-catching well-placed retail sign.
Now, how do you set up your ideal retail store fixtures? Here are a few tips:
1.Analyze and study your product’s features. First of all consider the weight, shape, size and color of the product you would like to promote using your retail fixtures. Check what is special about this product and how can you make the most to accentuate its features
2.Consider the seasonal theme of your shop. Think about which materials and elements will fit best your store design. You always want to emphasize and highlight your displayed product, but don’t want to risk to destroy the overall presentation and look of your store and end up picking the wrong materials and colors for your retail display.
3.Understand your customer demographic. Who is going to be most likely interested in the product your are planning to showcase?
4.Pick a type of point of purchase retail display. It depends on where in the store space you are planning to place your retail fixtures, there are countless choices on how you can design your fixture.
5.Address the message of your brand. You can think of a special feature or a brand slogan you want to address to customers and utilize graphics, banner and signs to make your product attactive.
6.Get some craft and design inspiration. Browse and search through the web and find some retail displays that is nearest to your needs.
7.Search for a good and trustworthy source for your retail store display. Study their industry specific expertise and review some of their projects with other manufactures.
When you are able to set up your store with customized retail displays, you can see that your products will stand out on their own which will entice your clients to look at your products and in the end, buy them.